Product Design | Agricultural SaaS | 2021 

How might we design an MVP version of an app for tech-hesitant farmers to synthesize, organize, and access complex crop and chemical information while out in the field?

Sprint Week is High Alpha’s forcing function for new business creation. A quarterly event, three to five business ideas run through a four-day process known as Sprint Week, compressing the amount of time it takes to identify, validate, and launch a new enterprise software business. At the end of Sprint Week,a decision whether or not to start and launch those companies is made. For this Spring Week, my team was partnered with a PhD Candidate in Toxicology who grew up on a farm and wanted to launch an app to solve farmer’s problems she experienced first hand.