The brand for Almanac was created during a sprint launch week hosted by High Alpha, a B2B SAAS startup incubator. At the beginning of the week Almanac was named ToxGro and only an idea in a chemistry PhD student’s head. My partner, Amrita Datta, and I brought this business pitch to life through a renaming, branding, and product prototype of what this idea could be.
The Product Idea:
How might we enable small & family farms to optimize selection, timing, and quantity of pesticides to maximize effectiveness, yields, & profitability while minimizing waste?